JUDIT ALIER

BRAND VISUAL CONTENT

Rebranding, photography, videography & graphic design for social media. Barcelona, 2022

STORY

Judit Alier is a wellness terapist and Kobido specialist based in Alella, a beautiful town on sunny hills in the outskirts of Barcelona.

She contacted me explaing how she needed a rebranding and to produce visual content for her online presence. For her, it was very important to have content that could comunicate the essence of her work and of Kobido.

Her previuos logo was depicting a woman – tree and made me think of Daphne, the nymph that changed herself into a laurel tree in order to escape from Apollo, who was chasing her.

The beutiful nimph and the beauty facial treatments took me to the concept of a logo that includes a woman´s face and a leaf, as a symbol of rejuvenation and regenaration.

For the brand colors, Judit wanted the palette to be elegant and Japanish. Iused dark, lack red and gold combined with deep, warm white and black.

We then defined the typos and their combinations and decided to use the leaf in the logo as an icon on Judit´s Instagram account.

With the designing of templates for Instagram Stories and Posts, the rebranding process was complete.

Few days later, we met in Judit´s studio in Alella where I shot the video of a Kobido treatment she was giving, and took the photos for the visual content on her website and social media networks.