KOLEKTIVO KONIKA

Design, video and photography for Kolektivo Konika,  Barcelona 2020

STORY

Kolektivo Konika is a female hand to hand circus company. They had the need to create a company image, including logo design, video content, photo portfolio and web design. And they had the wish for a woman to cure all of it. That’s how we met, and we had lots of fun developing all the aspects of the company.

Before filming the promo of the show “La Punta de mi Nariz” (coming May 2020), we decided to realease a teaser, and to announce it by 2 short “pills”. We aimed to transmit to the viewer the true nature of the company: fun, power, poetry and a good deal of surrealism!

THE BRANDING

Kolektivo Konika is a female hand to hand circus company. They needed a company branding, including logo design, video content, photo portfolio and web design. And they wished for a woman to take care of this.

That’s how we met. And then the COVID 19 pandemia came.

We filmed the teaser of the show “La Punta de mi Nariz” in December. After one day of shooting we had so much footage, that was so different and so good that we decided to create some suspance and announce the teaser with 2 short pills of 30″ each.

What I aimed to transmit was the true nature of the company: fun, power, poetry and a good deal of surrealism!

THE LOGO DESIGN

The Konikas asked me to develop the logo of the company.

Being it a 100% woman company, I started with a triangle which is a shape related to feminine. Exploring the shape, I arrived the “impossible triangle”, that have fascinated so many graphic designers, first of all Escher.

I thought it was it, but that was actually the starting point of a research that brought me to an “impossible K”.

And here it is, the brand new logo for Kolektivo Konika.

THE WORK IN PROGRESS

Here are the steps that took me from the original “impossible triangle” idea to the final logo design.